Split Test Landing Pages

How to split test landing pages.

Split test landing pages.

Two or more variants enter but only one page leaves. Though you ll have at least two variants in your a b test you can conduct these experiments with as many pages as desired. Start with a reason to test. And if so can you set it up to also automatically pick the wining landing page variation.

Having a sound landing page testing strategy will help you determine what s best for your landing page in a systematic way instead of just having random ideas applying changes to your landing page praying for success and leaving it until the next random idea hits you. As we mentioned before your reason for split testing should be data driven. You can think about a b testing like gladiatorial combat. A split test compares two completely different versions of a landing page to determine which design aesthetic converts better.

The split test below shows one original landing page and its variation with the only difference being one has an image and one does not. From start to finish here are the steps you should take when conducting a split test. How to split test post click landing pages. Once you re logged in to your getresponse account go to the top navigation row select landing pages and then select manage.

Using images on landing pages is a common best practice. Can you guess which one performed better. First create a landing page you want to use as the default or control in your test. Did google analytics data show that your visitors are only spending an average of 5 seconds on your page.

There s nothing wrong with split testing but don t get the two confused. I m look for a way to split test landing pages but also automatically select the winning variation. Variant is the term for any new versions of a landing page you include in your a b test.